Your Company as a Green Leader

So you’ve retrofitted your lighting system. What’s next? Here is a short, but very informative article about how a company can position themselves as a leader in the green movement, and use their recent upgrade to their marketing benefit.

SustainAbility and GlobeScan conducted several surveys over the past few years and found several attributes that appear in leading green businesses:

  • Have a strong vision
  • Address critical challenges
  • Propose big ideas
  • Think long term
  • Commit significant resources
  • Show evidence of integration
  • Have a prominent CEO
  • Communicate effectively

Source: GreenBiz

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