“Every business should put in place every eco-efficiency it can… such as installing solar panels, encouraging employees to car-pool, and installing LED light bulbs,” said Tom Szaky, the chief executive of TerraCycle.
Szaky goes on to describe how eco-friendly programs often come at a cost especially to small businesses. But the benefit of saying your business is green may become a greater benefit to your brand. Either way, an energy-efficient change to your business “can provide an immediate sales lift… [or] it can help with a long-term strategy of building brand loyalty.”
In fact, “going green” can be a great marketing boost for your company as more and more consumers become environmentally-conscious. And having the right partner for your energy efficiency is key to your businesses investment in becoming a green business.
Source: New York Times