Efficiency Benefits Bottom Line, Branding

According to a new Deloitte report, improving energy efficiency at America’s businesses is as important to brand building as it is to growing the bottom line.

The “reSources 2012” study showed that 85% of companies claimed that electricity cost reductions are essential to saving costs, and an 81% of those believe that going green was just as critical to brand building. In fact, more than three-quarters of the organizations surveyed say they are actively promoting their energy efficiency efforts to their customers.

The authors of the report stated how energy efficiency is becoming an important competitive advantage for businesses. Because of this, making the switch to energy efficiency is not just a boost for your bottom line, but for branding as well.

Source: Deloitte reSources 2012

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