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Tag Archives: marketing
Your Company as a Green Leader
So you’ve retrofitted your lighting system. What’s next? Here is a short, but very informative article about how a company can position themselves as a leader in the green movement, and use their recent upgrade to their marketing benefit. SustainAbility … Continue reading
Posted in Business
Tagged company initiatives, green, green leader, lighting, marketing, retrofit project, strategy, tips
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Going Green is Good for Branding
Becoming green is not just something nice to do for the environment; it’s fast becoming a responsible business activity. Sustainability is important from a business growth perspective, costs and margins perspective, and brand perspective, wrote Mark Bernstein of MMW, a … Continue reading
Posted in Business
Tagged branding, energy efficiency practices, green businesses, incentives, marketing, reputation, sustainability
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Efficiency Benefits Bottom Line, Branding
According to a new Deloitte report, improving energy efficiency at America’s businesses is as important to brand building as it is to growing the bottom line. The “reSources 2012” study showed that 85% of companies claimed that electricity cost reductions … Continue reading
Posted in Business
Tagged benefits, branding, business, businesses, commercial, financial, incentives, marketing, organizations
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